Women´s beauty

Maquillaje

Makeup Trends 2024

1. Natural and Fresh Makeup

*Radiant Skin: Use lightweight foundations or BB creams that provide a natural finish. Liquid and cream highlighters help give that healthy glow.

*Soft Colors: Eyeshadows in neutral tones like beige, light brown, and pink complement this look.

*Subtle Lips: Opt for tinted lip balms or nude lipsticks.

2. Dramatic Eyes

*Graphic Eyeliner: Play with shapes and geometric lines. Floating eyeliner and exaggerated cat eyes are popular.

*Metallic Shadows: Metallic and shimmering shades like gold, silver, and copper add a glamorous touch.

*Voluminous Lashes: Achieve long and thick lashes with high-quality mascaras, and if you prefer, false eyelashes.

3. CVibrant Colors

*Colorful Eyeshadows: Vivid shades like electric blue, emerald green, and neon pink are in fashion. You can apply them all over the lid or just as a pop of color in the inner corner.

*Bold Lips: Lipsticks in colors like cherry red, deep purple, and bright orange are a must.

*Cream Blush: Vibrant cream blushes applied generously on the cheeks for a fresh and youthful look.

4. Defined Brows

*Natural Brows: Use tinted brow gels to comb and set them naturally.

*Laminated Brows: Brow lamination remains popular, providing a brushed-up brow effect.

*Microblading: For those seeking a more permanent solution, microblading offers perfectly defined brows for longer periods.

SKiN CARE

Trending Skin Care Products

Recommendations

Trending Skincare Products

Niacinamide Serums

Niacinamide (vitamin B3) is known for its numerous skin benefits, including reducing inflammation, controlling sebum production, and improving skin texture.

Broad Spectrum Sunscreen

Sunscreens that offer protection against blue light and pollution are on the rise due to increased awareness of the damage these factors can cause to the skin.

Products with Stabilized Vitamin C

Vitamin C is a powerful antioxidant, but its instability has been a challenge. New products with stabilized forms of vitamin C are trending.

Repair Creams with Peptides

Peptides are known for their ability to stimulate collagen and elastin production, improving skin firmness and elasticity.

HAIR

Trending Hair Products

Sulfate-Free Shampoos and Conditioners

Formulated without sulfates for gentle cleansing that does not strip the hair of its natural oils.

Masks and Treatments

For deep hydration and repair of damaged hair.

Hair Oils

Hair oils are essential for keeping hair hydrated and shiny.

Scalp Detox Treatments

Detoxifying the scalp for healthy hair growth.

Recommendations
Skincare / Haircare

Daily Cleansing

Morning Routine: Cleanse your face with a gentle cleanser to remove impurities accumulated overnight. Choose a cleanser that suits your skin type (dry, combination, oily, or sensitive).
Evening Routine: Perform a double cleanse if you wear makeup or sunscreen. First, use a cleansing oil to dissolve makeup and impurities. Then, use a water-based cleanser to remove any residue and deeply cleanse.

Hydration

Moisturizers: Choose a moisturizer suitable for your skin type. Key ingredients include hyaluronic acid for hydration, glycerin to attract moisture, and ceramides to strengthen the skin barrier.
Serums: Concentrated serums can address specific issues like wrinkles, dark spots, and dehydration. Look for serums with vitamin C, retinol, or niacinamide according to your needs.

Sun Protection

Daily SPF: Use a sunscreen with at least SPF 30 every day, even in winter or when you are indoors near windows. This protects your skin from sun damage and prevents premature aging.
Reapplication: Reapply sunscreen every two hours if you are outdoors, especially after swimming or sweating.

Washing

Frequency: Wash your hair according to your scalp type. An oily scalp may need to be washed more frequently than a dry one.
Shampoos: Use sulfate-free shampoos for gentle cleansing that does not strip natural oils. Look for ingredients like argan oil and keratin.

Hydration and Nutrition

Conditioners: Use a conditioner suitable for your hair type. Deep conditioners or hair masks can be used weekly for extra hydration.
Hair Oils: Oils like argan, coconut, and jojoba can nourish and add shine to your hair. Apply a small amount to the ends to prevent frizz and split ends.

Thermal Protection

Thermal Products: Always use a heat protectant before using heat tools such as blow dryers, straighteners, and curlers to prevent damage.
ModerateTemperatures: Set your heat tools to moderate temperatures to minimize damage.

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